SEXTANT: masculinities, sexualities & decolonialities

ABSTRACT

This paper explores the emergence of the metrosexual man as a facade of progressiveness within the context of shifting masculinities. By examining the interplay of advertisements, media interactions, capitalism, and state policies, it reveals how metrosexuality reflects both subversive and hegemonic masculine ideals. Through a critical analysis of societal power dynamics, it becomes evident that while metrosexuality offers space for gender experimentation, it ultimately serves capitalist interests and perpetuates patriarchal norms. Drawing on interdisciplinary perspectives, the study underscores the complexity of contemporary masculinity and the need for meaningful engagement with feminism to challenge existing power structures and promote genuine gender equality.

KEY WOrDS

metrosexuality; masculinity; media; capitalism; state

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